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COINROITE
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COINROITE is the International Congress of the Ecuadorian Network of Tourism Observatories and Research (ROITE) | |
It is an academic and technical forum designed to foster the exchange of experiences, research findings, and tourism data tools for the sustainable development of destinations. | |
Host University | |
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The host institution for this fourth edition is the Escuela Superior Politécnica del Litoral (ESPOL), through its Faculty of Social Sciences and Humanities. | |
Event Objectives | |
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| Strengthen cooperation among tourism observatories, academia, and public and private institution. |
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| Promote the generation and application of tourism data for decision-makin. |
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| Disseminate research, methodologies, and innovative experiences related to sustainable tourism and tourism data analysis. |
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| Create spaces for dialogue on the challenges and opportunities of contemporary tourism. |
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Keynote Speakers
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Professor and Researcher in Tourism Economics and Economic Dynamics Universidad de la República, Uruguay.
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Dean, Faculty of Social Sciences and Humanities Escuela Superior Politécnica del Litoral (ESPOL), Ecuador.
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Speakers
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María Fernanda Cordón: Head of the Statistics and Research Division (Tourism Observatory), Undersecretariat of Tourism, Municipality of the City of Córdoba, Argentina.
| Ivonne Martínez: Deputy Director of Intelligence and Information Technology Management, Bogotá Tourism Office.
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Alberto González Matrán: Representative of the Regional Ministry of Culture, Tourism and Sport of the Community of Madrid.
| Cinthy Veintimilla: Director of the Guayaquil Tourism Observatory. | ||||
Agenda (Subject to change)
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| 09:30 | Registrations | ||
| 10:00 | Opening Ceremony | ||
| 10:30 | Keynote Lecture: Juan Gabriel Brida, Ph. D. – Professor and Researcher in Tourism Economics and Economic Dynamics, University of the Republic, Uruguay. | ||
| 11:30 | Workshop: Qualitative Analysis in Tourism Observatories – Carla Ricaurte Quijano, Ph. D. – Dean, Faculty of Social Sciences and Humanities, ESPOL, Ecuador. | ||
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| 14:00 | International Tourism Observatories Forum: Representatives from the Tourism Observatories of Guayaquil, Madrid, Bogotá, and Córdoba. | ||
| 15:15 | Forum: Memorandum of Understanding | ||
| 16:15 | End of Day 1 | ||
| 16:30 | Guided Tour of Downtown Guayaquil | ||
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| ROOM A105: Governance, Planning, and Territorial Development | ||||
| 09:00 | Local Tourism Culture as a Determinant of Destination Image in Emerging Amazonian Territories María Victoria Reyes Vargas. | |||
| María Victoria Reyes Vargas | ||||
| 09:25 | Community Tourism in Saraguro. | |||
| Estefanía Sánchez-Cevallos and Natalia Bustamante Sánchez | ||||
| 09:50 | Heritage Management and Tourism Development in Riobamba. | |||
| Diego Mauricio Calvopiña Andrade | ||||
| 10:15 | Community Tourism Routes as Regenerative Tourism Strategies in Rural Andean Territories. | |||
| Ángel Fernando Ortega Ocaña | ||||
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| 11:00 | Sustainability and Resilience in Local Governments. | |||
| Rubén Antonio Pazmiño Maji | ||||
| 11:25 | Tourism Research in Ecuador: Challenges for Scientific Integrity. | |||
| Jorge Washington Paguay Ortiz | ||||
| 11:50 | Altamira Ecotourism Center: 25 Years of Community Management. | |||
| Freddy Leoncio Paredes Avilés | ||||
| 12:15 | Urban Beaches in Northern Manabí: Sustainability and Territorial Management. | |||
| Lina Enderica | ||||
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| 14:00 | Panel: Tourism Governance and Data Management for Decision-Making. | |||
| Sara Wong, Ph. D. (Director Asia-Pacific Studies Center); Mathias Pecot, Ph. D. (Professor and Researcher Espol); Gao Zhenting, (Consul General of the People's Republic of China in Guayaquil) and María Victoria Reyes, Ph. D. - (President, Ikiam Regional Amazon University) | ||||
| 15:15 | From Idea to Impact: Coordinating Public and Private Stakeholders to Build Competitive Tourism Destinations. | |||
| Francisco Javier Mullo Sosa | ||||
| 15:40 | The Camilo Egas Museum and the Tourism Valorization of Cultural Heritage. | |||
| Romina Lissette Sánchez Centanaro | ||||
| 16:05 | The MAAC Museum and Cultural Tourism in Guayaquil. | |||
| Carolina Denisse Barros Gavino | ||||
| 16:30 | Cultural Event. | |||
| ROOM A101: Tourism Markets and Visitor Behavior | ||||
| 09:00 | Changes in Tourist Behavior in the Post-Pandemic Period. | |||
| Melissa Paulina Calle Iñiguez | ||||
| 09:25 | Quality of Tourism Services and Customer Satisfaction in Accommodation Establishments. | |||
| Jinsop Zarate, Nicole González and Melissa Calle | ||||
| 09:50 | Visitor Profile of the Manta Destination. | |||
| Diego Guzmán Vera | ||||
| 10:15 | Motivations and Authenticity in Heritage Experiences. | |||
| Isidro Alcívar Vera and Arturo Rodríguez Zambrano | ||||
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| 11:00 | Whale Watching in Salinas and Tourism Demand Behavior. | |||
| Arnaldo Efrén Mendoza Tarabó | ||||
| 11:25 | Digital Strategies in Travel Agencies. | |||
| María Gabriela Suasnavas Rodríguez | ||||
| 11:50 | Scientific Tourism and Digital Strategies for Destination Recovery. | |||
| Dennis Tamara Maroto Zamora | ||||
| 12:15 | Coastal Destinations and Tourism Seasonality Management. | |||
| Diego Guzmán Vera | ||||
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| 14:00 | Sustainable Hospitality in Guayaquil: Gaps and Opportunities. | |||
| Shirley Vanessa Flores Quimi | ||||
| 14:25 | Single-Use Plastics in Hotels in Loja: Transition Toward a Circular Economy. | |||
| Jorge Washington Paguay Ortiz | ||||
| 15:15 | Profile of the International Tourist Visiting Guayaquil. | |||
| Freddy Leoncio Paredes Avilés | ||||
| 15:40 | DataROITE: Intelligent Tourism Data Management and Analytics System. | |||
| José Álvarez Román | ||||
| 16:05 | Data Analytics for the Competitiveness of Tourism Destinations. | |||
| Natalia Bustamante Sánchez | ||||
| ROOM A103: Tourism Intelligence, Innovation, and Data | ||||
| 09:00 | Artificial Intelligence Applied to the Heritage Reconstruction of Guayaquil. | |||
| César Augusto Santana Moncayo | ||||
| 09:25 | Neurotourism and Instagram: An Emotional Analysis of Tourism Content. | |||
| Adriana Elizabeth Chávez Plúa | ||||
| 09:50 | Ecohydrology Demonstration Sites as Nature-Based Solutions. | |||
| Lady María Soto Navarrete | ||||
| 10:15 | Gastronomic Heritage and Tourism Development in Rural Communities. | |||
| José Luis Molestina | ||||
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| 11:00 | Tourism Data and Travel Planning. | |||
| Nercy Alejandra Castillo Ramírez | ||||
| 11:25 | Tourism Data Analysis for Decision-Making. | |||
| Carla Tamara Ramos Villón | ||||
| 11:50 | Tourism Data and Statistical Indicators for the Canton of Salinas. | |||
| Dellys Tamara Ramírez Apolinario | ||||
| 12:15 | The Paradigmatic Crisis of Contemporary Tourism Planning. | |||
| Christian Viñán-Merecí and Estefanía Sánchez-Cevallos | ||||
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| 14:00 | Sensory Tourism as a Strategy for Inclusion and Enhanced Visitor Experience. | |||
| Genesis Abigail León Belduma | ||||
| 14:25 | Feasibility of an Agritourism Farm at La Esperanza Estate. | |||
| Rubén Darío Román Aguirre | ||||
| 15:15 | Strategic Planning and Cultural Heritage. | |||
| Enrique Palma Chenche | ||||
| 15:40 | Heritage Connectivity and Religious Tourism. | |||
| Pablo Raúl Manzano Insuasti | ||||
| 16:05 | Profile and Preferences of Domestic Tourists in the Rural Parishes of Loja. | |||
| Abraham Boanerges Crespo Córdova | ||||
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| 09:00 | Presentation of the Thirtieth Edition of the Economic Policy Bulletin – Special Tourism Edition. | |||
| Moderator: Juan Gabriel Brida, Ph. D. | ||||
| Presentation: Cinthy Veintimilla – Research Professor, Center for Economic Research (CIEC) and Faculty of Social Sciences and Humanities (FCSH); Ronald Campoverde – Research Professor, Center for Economic Research (CIEC) and Faculty of Social Sciences and Humanities (FCSH). | ||||
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| 10:30 | Workshop: Development of the ROITE Research Code of Ethics | |||
| 12:00 | ROITE General Assembly | |||
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In Guayaquil, the most convenient way to travel between your accommodation and ESPOL’s Gustavo Galindo Campus is by taxi. Ride-hailing applications such as Uber are available throughout the city. You may also request a taxi through your hotel’s front desk, as most hotels work with trusted taxi cooperatives.
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| For your convenience, we provide the contact information for the Paraíso Taxi Cooperative: WhatsApp: 099 213 4815 We recommend avoiding street taxis. | |
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