Industria, Innovación e Infraestructura

As part of the academic activities of the Marketing Fundamentals course, students from the Business Administration, Tourism, and Product Design programs developed innovative product and service proposals for the Ecuadorian market, as part of the course's final project.

During the process, the teams analyzed the market environment, defined their target audience, designed their marketing mix, and conducted a focus group to test and improve their proposals before the final presentation.

n just five minutes, a speech, an idea, and a well-argued solution can make the difference between convincing a real client or not. That was exactly the challenge faced by students from the Faculty of Social and Human Sciences (FCSH) at ESPOL in the communication challenge known as the 5 Minutes Pitch, one of the most anticipated activities within the Capstone Course (Materia Integradora).

The education and training provided by the Faculty of Social Sciences and Humanities (FCSH) at ESPOL continues to open doors to organizations with a global reach. Marcelo Ortiz Villavicencio, a graduate of the Economics program and the Master’s Degree in Economic Sciences, has been selected to join Amazon as an Economist Ph.D. Intern, a highly competitive position for economists in the final years of their doctoral studies.

By: Juan Rizzo y Julio Medina
Researchers at Centro de Investigaciones Económicas de la Espol