Marketing Fundamentals students presented innovative projects in final semester contest
As part of the academic activities of the Marketing Fundamentals course, students from the Business Administration, Tourism, and Product Design programs developed innovative product and service proposals for the Ecuadorian market, as part of the course's final project.
During the process, the teams analyzed the market environment, defined their target audience, designed their marketing mix, and conducted a focus group to test and improve their proposals before the final presentation.